Attention UX Designers! Master storytelling to stay relevant to your customers
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When designers create user personas, sketch fictional characters, and weave a narrative describing their goals and challenges, it is the power of storytelling that they tap into. Through stories, designers seek the underlying goals and motivation for crafting products in order to strike an emotional chord with the end users. This article explores how designers use the art of storytelling to create captivating designs.
The power of storytelling
To understand the significance of storytelling as a skill, let us explore two ways of articulating the design of an educational app for visually impaired students.
Does it pique your interest? Probably not. Let us look at a different approach.
- Setting: It paints the picture of a 12-year-old visually impaired boy striving to learn the latest scientific data circulating on the internet, setting the mood and context.
- Character: John is the central character, driving the narrative with his passion for science and his dream of becoming a scientist.
- Plot: His visual impairment becomes the central conflict, hindering his access to valuable information and triggering an emotional connection with the listener.
- Climax: The design of the educational app represents the turning point, resolving John's challenges and paving the way for him to pursue his dream of becoming a scientist.
- Setting: It paints the picture of a 12-year-old visually impaired boy striving to learn the latest scientific data circulating on the internet, setting the mood and context.
- Character: John is the central character, driving the narrative with his passion for science and his dream of becoming a scientist.
- Plot: His visual impairment becomes the central conflict, hindering his access to valuable information and triggering an emotional connection with the listener.
- Climax: The design of the educational app represents the turning point, resolving John's challenges and paving the way for him to pursue his dream of becoming a scientist.
The art of persuasion
To understand the significance of storytelling as a skill, let us explore two ways of articulating the design of an educational app for visually impaired students.
In our design projects, user stories serve as vehicles for building empathy and establishing a common language among stakeholders. They achieve memorability by emotionally engaging the audience, thereby gaining their buy-in for UX initiatives. However, developing compelling stories is NOT easy. Not everyone possesses innate storytelling expertise in their professional setting. So, we follow the Story Triangle to weave compelling and impactful stories that resonate with our clients’ ideas.
How do we leverage storytelling in UX designs?
In our design projects, user stories serve as vehicles for building empathy and establishing a common language among stakeholders. They achieve memorability by emotionally engaging the audience, thereby gaining their buy-in for UX initiatives. However, developing compelling stories is NOT easy. Not everyone possesses innate storytelling expertise in their professional setting. So, we follow the Story Triangle to weave compelling and impactful stories that resonate with our clients’ ideas.
The Foundation of a Captivating Story
To understand the significance of storytelling as a skill, let us explore two ways of articulating the design of an educational app for visually impaired students.
Here’s to many more years of collaboration and shared success.
Let us explore two ways of articulating the design of an educational app for visually impaired students.
Character development
To understand the significance of storytelling as a skill, let us explore two ways of articulating the design of an educational app for visually impaired students.
In our design projects, user stories serve as vehicles for building empathy and establishing a common language among stakeholders. They achieve memorability by emotionally engaging the audience, thereby gaining their buy-in for UX initiatives. However, developing compelling stories is NOT easy. Not everyone possesses innate storytelling expertise in their professional setting. So, we follow the Story Triangle to weave compelling and impactful stories that resonate with our clients’ ideas.
How do we leverage storytelling in UX designs?
In our design projects, user stories serve as vehicles for building empathy and establishing a common language among stakeholders. They achieve memorability by emotionally engaging the audience, thereby gaining their buy-in for UX initiatives. However, developing compelling stories is NOT easy. Not everyone possesses innate storytelling expertise in their professional setting. So, we follow the Story Triangle to weave compelling and impactful stories that resonate with our clients’ ideas.
